SkyMall, logistical powerhouse

SkyMall is a multi-channel, direct marketer offering high-quality, innovative merchandise from top direct marketers and manufacturers through its SkyMall catalog and web site, skymall.com. The SkyMall catalog is seen by approximately 88% of all domestic air passengers reaching more than 650 million air travelers annually. SkyMall also offers turn-key merchandise and fulfillment solutions for loyalty marketing programs.  The SkyMall brand is almost universally known among affluent and well-educated travelers who are receptive to innovative, unique products. SkyMall is owned by NY-based private equity fund, Spire Capital Partners and The Greenspun Corporation. Corporate offices are located in Phoenix, Arizona.  SkyMall was founded in 1990. (from the Skymall/about)

SkyMall, Inc. was founded in 1990 by Bob Worsley, Alan Lobock, Matthew Del Bianco, and Graham Alcock. It originally offered goods from other companies’ catalogs for same-day delivery to customers arriving at select U.S. airports or, if the customer preferred, to their home or office via express shipment. To accomplish the same-day delivery promise, SkyMall operated its own warehouses located on the grounds of or near the selected airports. Shortly after launching, the company purchased contracts from another company that allowed it to offer catalog merchandise to travelers flying many of the nation’s air carriers. This move, which did not receive the support of all of the founders, required a significant shift in SkyMall’s focus and operations, ultimately forcing the company to abandon its same-day delivery service and nearly bankrupting the company.  The company now offers goods from other companies’ catalogs for drop-ship to the customer via third-party transport firms. (from wikidpedia)

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