Starwood’s Aloft – first NYC hotel will open in Harlem

Finally New York is getting its own Aloft hotel. You know, that chic, affordable brand from the folks behind W. Not only it is the fastest hotel roll out in history, with more than 40 properties opened in two years, but Aloft also gotten attention for its modern design sensibility and cutting-edge technology.

Nearly a century has passed since Harlem got a new hotel, which makes this opening especially noteworthy. Aloft Harlem has high hopes to fill a need for visitors while also winning over residents. The hotel held a casting call over the summer at the Apollo Theater to recruit employees with personality. And earlier this week I stopped by for a media preview—catered by nearby soul-food institution Sylvia’s and held in the slick lobby bar and lounge.

Aloft Harlem will be easily recognizable to fans of the brand. The 124 rooms, with either a king or two queen platform beds, have striped pillows and window shades, cork headboards, nine-foot ceilings, 42″ flatscreen TVs, free Wi-Fi, numerous outlets, and Bliss Spa products. Bathrooms are equipped with refillable dispensers instead of throwaway plastic bottles, and a mini-fridge replaces the traditional mini-bar.

LINKS:

1. For full article of Aloft in Harlem
2. For article about the APEX CONDOS above the hotel
3. To sign up for information regarding APEX CONDOS
4. To view more photos of Aloft Harlem click here…