Hard times send hotel industry into ’survival mode’

By Gary Stoller, USA TODAY

“The unfortunate reality of today’s marketplace,” says Hotels magazine Editor-in-Chief Jeff Weinstein, is hotels are “more focused on saving cash than delivering the best service.”

Hit by a declining demand for rooms, low room rates and plummeting revenue, hotel companies have laid off hundreds of thousands of employees and are struggling to maintain quality. A record number of hotels are defaulting on mortgage payments. Hundreds have been taken over in foreclosures, and some have closed or are about to.

“Because of the recession and the credit bust,” says Ed Watkins, editor of the trade publication Lodging Hospitality, “it’s the worst downturn in decades — perhaps ever.”

As a result, says Robert Habeeb, president of Chicago’s First Hospitality Group, which operates 40 hotels in eight states, “The industry is in survival mode.”

In January, U.S. hotels had a record-low 45.1% occupancy rate — the lowest January rate since industry statistician Smith Travel Research began tracking data in 1987. Last year’s rate — 54.8% — was the lowest ever recorded by the company….  Click here for full USA today report…