A recovery with legs, demonstrated with data and attitude

“January was not how we collectively hoped the year would start: the transactions market is still stuck, indecision rules, companies continue to shed jobs, Washington is gridlocked and bad news still dominates headlines. For many, and depending on your job, 2010 still feels like 2009: It’s not clear when your hotel will cover expenses again, when you’ll next collect a paycheck or commission, or when the bank might foreclose.

“Recovery turning points are clear and obvious only in retrospect. The end of a downturn can bring some of the darkest, most confusing days – good news is mixed with still more bad, and positive momentum can appear to reverse all too quickly. That’s exactly where we are today.  So, then, why is the conventional wisdom that 2010 has to be better for the hotel industry? After 28 months of hotel recession, does downturn fatigue have us seeing light at the end of the tunnel, or, like a doomed traveler in the desert, are these glimmers of salvation just a mirage?

The light at the end of the tunnel is not a mirage….”  Click here for full Hotel News Now article by Cameron Larkin….