New STR hotel forecast: 2011 can’t get here too soon

By editor | Published: November 30, 2009

STRSTR – HNN – “Signs of a recovery for the U.S. hotel industry might be few and far between as 2009 creeps to a close, but executives at Smith Travel Research think there’s reason for optimism in the future. An uptick for the hotel industry won’t come soon—as in the next six or eight months—but it should be in full swing by 2011, according to STR’s latest U.S. industry forecast.

“I wouldn’t call it optimistic for 2010, but it’s definitely optimistic for 2011,” said Mark Lomanno, STR’s president. “Overall conditions in the economy will begin showing significant improvement as 2010 unfolds, and that will help fuel a recover for the hotel industry.”  Click here for full feature story on HNN

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