ATLANTA – While many hoteliers are feeling angst and uncertainty caused by intimidating macroeconomic conditions, PKF Hospitality Research (PKF-HR) is assertively forecasting the continued recovery of the U.S. lodging industry. How well you do in 2012, however, will vary depending upon the price of your room and where you are located. According to the recently released December 2011 edition of Hotel Horizons(R), PKF-HR forecasts that rooms revenue (RevPAR) for U.S. hotels will rise 8.1 percent in 2011, and increase another 6.1 percent in 2012.
“Analyzing the performance of U.S. hotels in 2010 and 2011, we have seen the progression of indicators that one would expect during an industry recovery. Occupancy levels increased in 2010, followed by real average daily rate (ADR) growth in 2011,” said R. Mark Woodworth, president of PKF-HR. “The only surprise has been the pace and magnitude of the surge in hotel demand.”
Of greater importance is the future direction of lodging industry performance. “Looking forward, we are seeing familiar signs along the road to recovery. Owners and operators are now focused on more aggressive pricing policies, which in turn will translate into strong growth in hotel profits. We believe market conditions during the next few years will allow them to achieve these goals,” notes Woodworth. (from Market Watch, WSJ…)

































Happy New Year! 2012 – Year of the Dragon
Year of the Rabbit hops out of the way on Chinese New Year
You might have already celebrated the new year three weeks ago, but if you are Chinese or from one of many countries in Southeast Asia you will celebrate this weekend.
Sunday is New Year’s Eve, when the year of the rabbit ends and the year of the dragon is ushered in. You probably won’t hear fireworks at midnight or see the excitement on the streets of Springfield, but for Johnny and Kiki Tang, as well as others who now live in the Ozarks, there will be a celebration.
The Tangs will host a party for family and friends at CreAsian, a new Chinese restaurant they recently opened at Chestnut Expressway and Campbell Avenue. If they were in China, they would be traveling to their hometowns to share New Year’s Eve with family, then visit friends and neighbors, watch parades and dragon dances, set off firecrackers and watch fireworks every day for 15 days.
In China and much of Southeast Asia, the New Year celebration is the biggest holiday of the year, akin to our Thanksgiving, Christmas and New Year all rolled into one. (From News-Leader.com)
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